Video of the The Road BOA Cycling Shoes:
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Description of the The Road BOA Cycling Shoes:
From competitive fondo to routine training and social rides, the adidas Road BOA Cycling Shoes combine a stiff, responsive platform with foot-hugging comfort. These dedicated road shoes support your foot with a sock-like adidas PRIMEKNIT upper and adaptive tongue for the comfort to focus on your effort. Efficient pedaling comes naturally with a synthetic plate featuring recycled materials that transfers energy to the pedals. A BOA Fit System lets you dial in the tension and fit exactly the way you like it. Reflective 3-Stripes enhance visibility, and the shoe is compatible with all three-bolt road cleat systems. Suit up and hit the road.
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About Us
ADIDAS SPORT:
adidas Sport is mainly targeting competitive sports. The division's focus is primarily on innovation and technology. Target consumers range from sports participants at the highest level to those inspired by sport. Everything at adidas reflects the spirit of our founder Adi Dassler. His main objective back in those days already was to make athletes better, with innovation at the heart of all adidas Sport products. To underline our credibility as the multi-sport specialist and leverage brand strength, there is hardly any category that we don't produce products for. adidas is everywhere where the best meet the best, such as the FIFA World Cup, or the Olympic Games, but also everywhere else around the globe where sports are simply played, watched, enjoyed and celebrated.
However, we are not just designing products for all kinds of sports. We are designing products for athletes. Athletes always strive for their personal best. Athletes find inspiration in sports no matter what they do. We help them to achieve their peak performance by making them faster, stronger, smarter and cooler.
ADIDAS ORIGINALS:
No matter how serious you are about sports, a sporting lifestyle does not end in the locker room. This is why we have adidas Originals, our sub-brand that brings our iconic DNA from the courts to the streets. For well over a decade, it has been celebrating originality in a globally trendsetting way and, as the first brand leveraging its sports assets in the lifestyle area, it is regarded as a legitimate sports lifestyle brand. To ensure sustainable success, adidas Originals has to keep up to date with and set trends as well as remain committed to serving consumer groups who are constantly looking for more options to express their individuality.
